TD₿: Why Are Companies Suddenly Investing BIG in Bitcoin Treasuries? - (a Swan Bitcoin original video) with Ben Werkman
TL;DR: corporations are reshaping Bitcoin’s role in capital markets. A new wave of institutional demand is turning Bitcoin from a speculative asset into a strategic reserve and redefining risk.
Hey Bitcoiners,
The recent surge in corporate Bitcoin treasury strategies is not just a trend—it's a structural shift in capital markets. While MicroStrategy set the precedent in 2020, it wasn’t until regulatory clarity improved that other companies began following suit.
Over the past year, there's been a significant acceleration in publicly traded companies adopting Bitcoin balance sheet strategies, many seeking to replicate MicroStrategy’s early-mover advantage.
A new metric dubbed—”Bitcoin yield”—has emerged, measuring BTC per share, and investors are now identifying high-growth opportunities among newer entrants. These companies appeal to a broad spectrum of investors, offering both equity-like upside and tailored credit instruments. Institutional capital, in particular, is showing increasing interest in PIPE deals and convertible notes that provide structured exposure to BTC.
This new class of equities offers advantages over ETFs, including leverage-based upside, tailored fixed-income products, and the ability to securitize around Bitcoin reserves.
Unlike ETFs, which are passive and constrained by regulatory and operational limitations, Bitcoin treasury companies actively manage volatility as a feature, not a bug—using it to drive outperformance. Institutions constrained by mandates can now access Bitcoin via equity or credit channels, solving for governance and risk management concerns along the way.
The broader narrative—especially amid rising fiscal deficits and monetary expansion—is that Bitcoin’s fixed supply presents a structural hedge, and this corporate adoption wave may well be laying the foundation for the next phase of capital rotation.
Tick tock next block,
The Swan Education Team
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Quote of the Day
“Buying bitcoin is the most powerful protest an individual can make against the current economic system.”
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In the Headlines
Bitcoin Hits New All-Time High at $113,900 Amid Accelerating Adoption and Fed Pivot Bets
Bitcoin hit a new all-time high of $113,900, up from $98,000 just 18 days ago, signaling growing recognition of BTC as both a store of value and strategic asset.
With $50 million in shorts liquidated and $1.5 billion more set to be triggered at $120,000, a potential short squeeze looms as nearly 100% of Bitcoin addresses move into profit.
K Wave Media Secures $1B for Bitcoin Treasury Strategy, Anchored by $500M Anson Funds Deal
K Wave Media has secured $1 billion in capital for its Bitcoin treasury strategy, including a $500 million convertible note agreement with Anson Funds and a $500 million standby equity deal with Bitcoin Strategic Reserve.
The company has already acquired 88 BTC and plans to scale toward 10,000, making it the first Nasdaq-listed firm to integrate a Korean cultural content business with a corporate Bitcoin accumulation model.
Swan Shortie of the Day
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Meme of the Day
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