TD₿: Build Your Bitcoin Brand Before the Hype | How to Sell Bitcoin Ep. 5 - (a Swan original video) with Steven Lubka
TL;DR: When you stop trying to sell and simply show up as yourself, you build trust, resonance, and signal. Authenticity cuts through noise, dismantles fear-driven narratives, and fuels real community
Hey Bitcoiners,
Bitcoin represents something fundamentally different than gold ever did. While gold has always leaned on fear-based marketing—rooted in collapse narratives and economic doom—Bitcoin offers both a hedge against fiat failure and a thriving, decentralized global movement. It’s aspirational, alive, and expanding. This difference has fostered a much more engaging, optimistic, and dynamic community—one that draws people in not through fear, but through conviction, curiosity, and excitement about the future.
As we enter the early stages of what looks like a full-blown Bitcoin hype cycle, the energy is undeniable. Institutional money is coming, corporate treasuries are awakening, and social momentum is rapidly accelerating. The “vibes,” to borrow the term, are strong—and that matters. Markets run on human emotion as much as they do on data, and the current sentiment is not only bullish, but transformational. If history is any guide, six months from now the world won’t just be talking about Bitcoin—they’ll be chasing it.
Tick tock next block,
The Swan Education Team
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Quote of the Day
“Open source software is a meritocracy of ideas, not of people. So people are always talking about "Who controls Bitcoin?" Good ideas control Bitcoin. Not people.”
- Ben Prentice
Job of the Day
Growth Marketing Manager (EU-based)
Anywhere / Remote-only / Full Time
Marketing / Technology
Bringin bridges the world of banking and Bitcoin. We offer tools to live entirely on Bitcoin, from virtual IBANs, instant Lightning payments to a debit card that can be used anywhere.
Our mission is to make Bitcoin usable in everyday life. Whether you are stacking, spending, or earning in Bitcoin, Bringin enables financial freedom without friction.
We're a small, focused team building for real-world adoption. If you believe Bitcoin is more than just an asset, that it’s a tool for change, then this is your kind of startup.
About the Role
We are hiring a Growth Marketing Manager to help drive the next stage of our growth. This is a high-ownership role for someone who wants to take initiative, move fast, and have a direct impact on user growth and transaction volume.
You’ll be responsible for pushing our messaging to the market, experimenting with new ideas, and doing whatever it takes to bring users in the door and keep them engaged. This is not a passive role. We’re looking for someone who is resourceful, self-driven, and excited to build something from the ground up.
You will also be part of a lucrative incentive plan tied directly to growth outcomes. If you drive results, you will be rewarded.
Responsibilities
Take full ownership of growth initiatives to drive user acquisition and transaction volume
Build and manage social media channels with a strong and consistent voice
Write clear, persuasive copy for social, email, and product marketing
Design and run paid and organic campaigns across X, Google, and Meta
Launch and manage scrappy growth experiments like quizzes, raffles, and referral pushes
Identify, activate, and manage influencer and creator partnerships across the EU
Monitor growth metrics and optimize campaigns based on performance data
Create lightweight marketing assets, landing pages, and funnels using tools like Notion, Canva, and Tally
Stay current with Bitcoin, fintech, and cultural trends to keep our messaging relevant
Work directly with the founding team to shape and ship new growth ideas quickly
Requirements
3 to 5 years of experience in marketing, growth, or content
Previous experience in early stage startups or high growth environments
Hands on experience running paid media campaigns across Meta, Google, or X
Strong background in influencer and partnership marketing
Excellent writing and communication skills with a clear, engaging style
Basic understanding of SEO and content strategy
Self starter who thrives with autonomy and moves fast without waiting for permission
Comfortable using data to make decisions, you know what to track and why
Familiarity with social platforms, especially Twitter and LinkedIn
Based in the EU and available to work CET compatible hours
Fluency in German, Italian, Spanish or Dutch is a plus
Deep interest in Bitcoin or willingness to learn quickly
What We Offer
A front row seat at a Bitcoin startup building for real-world impact
Direct access to founders and opportunity to shape the company
Equity in the form of stock options
Full remote flexibility, async-first work culture
Compensation paid in BTC (growth based incentive plan)
Not your particular skill set? Check out all the Bitcoin Jobs at bitcoinerjobs.com.
In the Headlines
Metaplanet Buys 1,005 More BTC, Boosting Total Holdings to 13,350 Bitcoin
Metaplanet Inc. has acquired an additional 1,005 Bitcoin for ¥15.648 billion, bringing its total holdings to 13,350 BTC, as part of its aggressive “555 Million Plan” to accumulate 210,000 BTC by 2027—1% of Bitcoin’s total supply.
The company also raised ¥30 billion through bond issuance to fund purchases, increased its Bitcoin allocation target to ¥673.6 billion, and reported a quarter-to-date BTC Yield of 129.4%, highlighting its strategic shift from yen reserves to Bitcoin-backed equity and debt financing.
Swan Shortie of the Day
Event of the Day
Asia’s premier Bitcoin-only conference, bringing together Bitcoiners, developers, and industry leaders.
Bitcoin Asia is the leading Bitcoin-only conference in the region, uniting Bitcoin enthusiasts, developers, and investors for a deep dive into the future of Bitcoin. As a hub for discussions on Bitcoin’s economic, social, and technological impact, the event features renowned speakers, cutting-edge workshops, and insightful panels focused on Lightning Network development, decentralized finance, and Bitcoin adoption in Asia.
This event serves as a key networking and educational platform, fostering collaboration between global and regional Bitcoin communities. Attendees can expect exclusive insights, hands-on sessions, and opportunities to connect with some of the most influential voices in the Bitcoin space. Bitcoin Asia is not just a conference-it’s a celebration of Bitcoin culture and innovation.
In-depth discussions on Bitcoin development, adoption, and its impact on Asia’s financial ecosystem.
Opportunities to connect with Bitcoin advocates, developers, and investors from across the region.
A Bitcoin-only environment focused on education, networking, and advancing Bitcoin’s presence in Asia.
Get your tickets here.
Meme of the Day
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